Imagine you’re playing in a post-apocalyptic open world in the year 2049, and you start up a conversation with an android who talks using turns of phrase that haven’t been popular since the 1800s, chock full of spelling errors – the whole thing sounds so unnatural that it takes you right out of the game.

The gameplay experience doesn’t hinge on sensational graphics alone. It also depends on carefully crafted dialogues, descriptions so clear that the player understands them on their first try, and utmost attention to the precision of language used throughout the interface. Good video game localization takes care of all of this, as well as proper adaptation to the target market.