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Language services for flexible projects

We’re nothing without our team. Translation remains an art form, one rooted in the linguistic expertise of the hundreds of translators who work with us. This personal touch is never lost, because it’s at the heart of what we do, and the value we add to our services.

Nevertheless, everything else has to evolve, and that’s the cornerstone of our commitment to our clients: we streamline translation by eliminating all those cumbersome processes and outdated extra steps which only serve to make the process more expensive.

Exero learned years ago that automation and artificial intelligence can make a big difference in our relationships with clients. While the translation and revision processes are still performed by the professionals on our team, project management is completely automated, keeping costs down and avoiding potential complications.

Our cutting-edge cloud management system makes it possible to offer competitive services while simultaneously maintaining the ISO 17100.2015 quality standard with which our company is accredited.

What’s more, at Exero we harness the power of technology to help our team of translators work more cohesively, with consistent terminology, greater accuracy and agility when it comes to adapting to each client’s instructions and individual needs..

All translation services include a thorough revision performed by another professional specialized in the industry. Both translators are native speakers with extensive experience in their fields. Thanks to our extensive network of partners, we can work with any language and any specialty in the world.

Can you imagine finding an error you missed after printing thousands of copies of your company’s brochure? Or finding a sentence that could be misinterpreted? Or imagine someone finding mistakes on your website and losing an important client because they don’t trust your professionalism.

At Exero, we always offer our text revision services as part of our translation process. But we don’t stop there. We also offer grammar, style, and concept revision for companies who need to be sure that their texts meet the highest possible quality standards.

This can be useful when the text was written by a technical specialist without linguistic training, when you have a translation done by a non-professional, or when the text was not written by a native speaker of the language.

We accomplish this with the help of our fantastic team of proofreaders specialized in all disciplines: law, medicine, marketing, software, engineering, and more. Quality comes first and with Exero you can rest assured that your message will always be flawless.

Transcreation is more than just expressing foreign concepts and names in a way that’s more familiar to readers. It also includes visual elements such as colors, sizes and shapes that are better adapted to cultural preferences.

Even the slightest changes can spell a huge difference in making your message land better with your target audience, and a good transcreation is indistinguishable from native content.

It’s the ultimate language service for the publicity and marketing industries, since it adapts high-persuasion messages from one language to another, using the source material as inspiration to create content for the target market that has the same power and meaning as the original.

There are marketing campaigns that might end up being offensive in another place. A poor transcreation could completely destroy your campaign, even your brand image. It’s not just a stylistic decision. Close attention needs to be paid to certain images that can offend sensibilities in some places.

If you’re looking to launch your international marketing campaign, hiring a specialized company is vitally important.

At Exero, we have years of experience helping companies internationalize their products and services. Our experience with transcreation can help you to launch your marketing campaign abroad.

The process is very simple:
1. Our project managers assess the content in question to determine if post-editing is a viable option.
2. If it is, the document is translated with a market-leading machine translation engine that harnesses the power of AI to learn as the proofreader makes changes.
3. One of our professional proofreaders then tweaks and polishes the text so that the translation reads well and makes sense.

For many clients, post-editing is the perfect option. Sometimes, clients may be thinking about translating a large quantity of content that could open doors in another market, but the cost of human translation is too high. Post-editing makes it possible to cut down on costs and get acceptable-quality documentation, which could mean a new source of business.

As our clients’ linguistic partners, we’re always available to advise them on the best option for their needs, keeping in mind different variables such as time, budget, or volume.

We’ll explain it with a simple example. Imagine that you created an app to calculate distances and you want to sell it in the United States. You send the content to be translated and when John Smith in Chicago downloads the app, he finds that the measurements are displayed in kilometers. John Smith has never measured distance in kilometers in his life, so he gets annoyed and ends up leaving you a negative review in the app store.

If you had localized the app instead of just translating it, you could have saved poor John Smith some trouble – and your business a negative review.

Some typical examples of texts that may need a localization process are computer programs, marketing documents, online shopping sites, documentation for TV or multimedia channels, social media posts, collaborative tools, etc.

A reliable localization process will include not just translators, but also engineers who compile and decompile files, testers who check that everything works from a linguistic, aesthetic, and functional perspective, and project managers who specialize in managing projects across various languages.

These days, anyone who wants to develop an online product has to think about and prepare for its future localization, even before creating it in their own language.

At Exero, we’re experts in localization, and we work with national and international clients, updating their websites every day as part of projects in different languages. And we have over 25 years of experience and millions of translated words to prove it.